Ford Motor Company created a truly one-of-a-kind vehicle, the Ford Mustang AV-X10 "Dearborn Doll," to be sold at auction during the Experimental Aircraft Association (EAA) 2009 AirVenture Oshkosh, the world's greatest aviation celebration. Ford is the exclusive automotive partner with EAA AirVenture Oshkosh and all of the proceeds from the sale will benefit the Young Eagles organization. EAA AirVenture Oshkosh will be held from July 27 to Aug. 2, 2009 at Wittman Regional Airport in Oshkosh, Wisconsin.
The name Ford Mustang AV-X10 is trademarked by Ford Motor Company and symbolizes an AirVenture Xperimental project vehicle based on a 2010 Ford Mustang The "10" designation represents the model year of the Ford Mustang, plus the 10-millionth engine from the Romeo Engine Plant. The one-of-a-kind, fully-customized vehicle was created by a dedicated Ford team, including Ford Mustang Chief Designer Darrell Behmer, Design Manager George Saridakis and Ford Mustang Chief Nameplate Engineer Dave Pericak, and Senior Designers Robert Gelardi and Garen Nicoghosian.. The sale of the AV-X10 will highlight an evening of festivities at the EAA Gathering of Eagles at AirVenture on July 30.
The group that will directly benefit from the auction proceeds is EAA's Young Eagles, which has provided free introductory flights to nearly 1.3 million young people since 1992 while also teaching the value of hard work, personal responsibility and enhanced math and science skills.
"Ford Motor Company has been a committed partner of EAA throughout the years and especially during AirVenture, where Ford's support has brought value to those who make 'Oshkosh' the pinnacle of their aviation year," said Tom Poberezny, EAA chairman and president. "The generous creation of such specialty vehicles allows EAA to provide support to its valuable programs and dedicated members inspiring young people and building the future of flight."
In 2008, a specially built one-of-a-kind Ford Mustang named AV8R raised a record $500,000 for Young Eagles. "Although it will be hard to top the AV8R, the Ford team is committed to delivering another extraordinary vehicle of interest for all enthusiasts and collectors for EAA's Gathering of Eagles," said Edsel B Ford II, a member of Ford's Board of Directors.
The Ford Mustang AV-X10 "Dearborn Doll" is Build #1 of 1 and will be a collector's dream vehicle. The AV-X10 is based on a 2010 Ford Mustang GT with the glass roof option. From there the car takes on its one-of-a-kind personality. Ford Racing performance modifications (Supercharger, Handling Pack, tuned exhaust, and exhaust tips) help generate 550-horsepower from the aluminum block 4.6L 24-valve engine. The special racing Handling Pack optimizes the performance experience and lowers the ride height by 1-inch.
AV-X10's stunning design theme includes exclusive Satin Silver exterior paint with yellow nose cone and rear wing, 19" Shelby GT500 wheels in liquid silver with yellow propeller tips, and white gloss accents emphasizes the connection with the famous P-51 Mustang aircraft from WWII fame and other aircraft from this era. The "Dearborn Doll" nickname is displayed on the front quarter panels using pin-up graphics to enhance the authentic connection to the WWII era fighter planes. The all-glass roof includes a unique Air Force Star and Bar graphic treatment. The aviation inspired interior includes Bader "worn" leather, military khaki shaded, diamond tucked unique seat and door inserts. Ford Racing Pyrometer, Boost, and Fuel Pressure gauges, plus unique "Ground Speed" and AV-X10 cluster graphics complete the package.
Enhancing the value and allure of the vehicle, the Ford Mustang AV-X10 "Dearborn Doll" will also feature autographs from aviation legends and celebrities attending EAA AirVenture, which could include Harrison Ford, Edsel B. Ford II, Jack Roush, Carroll Shelby, and others. The vehicle will be on display at the Ford Hangar at EAA AirVenture Oshkosh beginning July 27.
Additionally, Ford and EAA will give AirVenture attendees the chance to win a 2010 Ford Mustang GT convertible and other cash prizes in a raffle, with proceeds benefiting the EAA Young Eagles program.
During EAA AirVenture, Ford will also be providing opportunities to ride in vehicles which span the past century and point to the future direction of Ford vehicles. AirVenture attendees can ride in one of several Model T's on site with members of the Model T Ford Club of America as well as participate in the 2011 Ford Fiesta Movement demo drive. Visitors to the Ford Hangar, in the heart of the EAA AirVenture campus, will be invited to experience the new 2010 Ford F-150 Raptor through an exciting simulator experience and test out Ford's latest features and technologies. Numerous interactive exhibits will also be available to demonstrate the latest Ford "Smart," "Quality," "Green," and "Safe" innovations. More than 50 vehicles will be on display combined with numerous activities to engage and educate visitors of all ages
.Ford Mustang
Muscle goes modern for 2010 as the Ford Mustang - America's favorite muscle car for 45 years straight - hits the streets with a new exterior design; new world-class interior featuring well-crafted materials and updated technology; and a V8 with even more horsepower and an even throatier signature Ford Mustang exhaust sound.
Combine those elements with the new Mustang's improved handling characteristics, more standard safety and technology features and its already-strong safety and quality performance and reputation, and it's easy to see how the muscle car known around the world delivers on the promise of fast, fun and affordable performance for a whole new era.
"More than 9 million customers have made Ford Mustang one of the world's most beloved automotive and cultural icons," said Mark Fields, Ford's president of The Americas. "Making sure this modern legend lives up to their expectations has been a driving force for the team, which went to great lengths - gathering customer input everywhere from race tracks to Main Streets in cities throughout the U.S. - working to create the best Ford Mustang ever."
For 2010, the team delivered. "The new Ford Mustang marks new levels of both power and refinement," said Paul Randle, Mustang chief engineer. "We've designed and engineered this to be the next classic Mustang that everyone talks about for years and years."
In true Ford Mustang tradition, there is a "steed for every need." At launch, customers can choose from a V6 or V8 with their choice of coupe, convertible or innovative glass roof, plus several new options and features delivering the opportunity for customers to personalize their cleaner, meaner-looking Mustangs.
"The best Mustangs have always been the ones that connect young America with the spirit of the times - and the 2010 does exactly that," said J Mays, Ford's group vice president of Design. "The new Ford Mustang is close to the magnetic center of the original, fully loaded with the swagger you'd expect, but with modern refinement and attention to detail like you've never seen in a muscle car."
It starts with the more aggressive grille, punctuated with the first new Mustang emblem since the car's introduction in 1964. Both the V6 and GT have brand-new sculptured front-end designs unique to each model. The headlamps and turn indicators, now integrated into one unit, are modern interpretations inspired by the 1970 Ford Mustang. On the V6, the fog lamps are located on the lower fascia, while on the GT, the fog lamps are again located in the upper grille - but are smaller than the outgoing model, similar to the original lamps of the 1967-68 models that inspired them.
"We understand Mustang's heritage and iconic status it has in the world and as a symbol of Americana," said Peter Horbury, executive director of Design, The Americas. "We wanted to create a face that is more muscular but unquestionably, unequivocally Ford Mustang and carry that spirit through to the entire car."
The exterior sheet metal, except for the fast-back roofline, is all new for 2010. At the front, the new headlamps, lower fascias, fenders and grille are capped by a powerdome hood that adds to the muscular appearance while functionally allowing for enhanced air cooling of the engine.
Mustang's washer-fluid nozzles are tucked into the cowl, while the antenna has been moved to the rear, both of which create a cleaner appearance while also reducing wind noise.
Front rear fenders feature taut, sculptured wheel flares, like a tight skin stretched over the wheels. A classic spear character line on the doors leads to a modern indication of "hip" rear fenders. "It helps give the car aggressive, forward direction, like it's ready to jump," said Doug Gaffka, Ford Mustang chief designer.
The rear end design features aggressively angled rear corners, a sculptured decklid and prominent rear badge. A rear-view camera incorporated into the spoiler is available on some models.
A notable new tail lamp design features three LED bulbs firing sequentially from the inside for turn indication. The sequential bulbs were a distinct Ford Mustang feature in the '60s and comeback to the 2010 for the first time since then. Locating the reverse lamps vertically creates a modern version of the Ford classic three-lens taillamp.
The best of new, heritage
Cleverly combining modern technology with Ford Mustang heritage is a signature of the 2010 model, in terms of both design and engineering.
"All of the Bullitt elements are the base foundation of the GT," said Randle, noting engine and chassis improvements. "We also applied some improvements gained from Ford Mustang racing. We're learning constantly and always giving that to the customer on the base car."
The wheel-and-tire combinations are 1 inch bigger across the board, ranging from 17 to 19 inches, which helps improve handling and braking. The shocks have been retuned on all models as well.
"We adjusted the springs, stabilizer bars and shocks to better balance the ride, steering and handling for all models, which results in a more engaging driving experience," adds Mustang Vehicle Engineering manager Tom Barnes. "The 2010 Mustangs feel more controlled for steering and handling, yet retain a good ride balance."
The 2010 Ford Mustang 4.6-liter V8 benefits from innovations from the popular Ford Mustang Bullitt model. Power has increased to 315 horsepower.
"It runs on regular gasoline, but if you put in premium it has adaptive calibration that will give you even better mid-range torque," Barnes said, adding that Easy Fuel™, Ford's innovative capless fuel system, is standard on all models.
"It's an upgrade to the most-robust, most-accessorized engine in the marketplace today," Randle added. "No one has the reliability, no one has the upgraded options. This is a fantastic engine, proven on the race track, the drag strip and on the highway."
AdvanceTrac™ Electronic Stability Control (ESC) is now standard and complements Mustang's all-speed traction control and anti-lock braking system (ABS).
"It gives a driver a little more confidence that in any type of condition the car will maintain what they want it to do," Barnes said. "The 2010 Ford Mustang improves ride quality and maintains world-class steering and handling."
In addition to all of the design and driving dynamics improvements, the 2010 Ford Mustang is engineered to maintain its top government safety ratings. Standard safety equipment includes: dual stage front driver and passenger air bags; front seat-mounted side air bags; and, Ford's Personal Safety System.
Interior leads in design, materials, content and comfort
Like the exterior, the interior design is all new with world-class materials and execution.
The powerful new one-piece instrument panel design is crafted in seamless soft-touch TPO (Thermoplastic Olefin) skin fully encompassing available genuine aluminum-finish panels. Mustang's chromed-ringed gauges and dual-vane air register vents are precisely crafted and positioned.
"That's the difference between good enough and exceptional," said Gary Morales, Interior Design manager. "We wouldn't accept anything less than leadership design and world-class craftsmanship."
The instrument panel and console flow as one shape, another strong connection to Ford Mustang heritage. The seats and arm rests have softer materials with high-quality stitching.
The new center stack design adds the latest version of Ford SYNC™, with new features 911 Assist and Vehicle Health Report. Drivers also can customize their ambient and instrument lighting through the My Color™ system, which features 125 color options.
"The centerstack is quite progressive. The electronic finish panel containing the audio and climate control buttons and knobs are integrated into the finish panel," said Kim Zielinski, Mustang Instrument Panel engineer, 2010 Mustang. "I believe the customers will really like the new look."
In addition to the improvements in technology and comfort, drivers will notice a quieter ride. "It's much more vault-like," Barnes said. "But we maintained the signature Ford Mustang sound."
The upgraded instrument panel along with new sound deadeners added to select areas helped improve interior quietness, especially at high speeds or on rough roads. All the better to hear that famous Ford Mustang roar.
With a completely redone exterior that echoes the classic Mustang designs of the past, an interior featuring world-class materials, numerous technology upgrades and an improved driving experience, the 2010 Ford Mustang is poised to become the latest classic in the proud line of Ford's iconic American muscle car.
"The 2010 Mustang is drop-dead gorgeous," Randle said. "This car marks the best efforts of 45 years of passion and enthusiasm among the best designers, engineers and manufacturing experts in the business, and we can't wait for everyone to see it and start driving it."
The 2010 Ford Mustang will be built at the Auto Alliance International Plant in Flat Rock, Mich.
2010 FORD MUSTANG: MORE MUSCULAR, MODERN
More muscle. More motion. More Mustang. All of that comes standard on Ford's 2010 Mustang - which reflects a new design inside and out.
"Leaders lead, and that's what we continue to do with this American icon," said J Mays, group vice president of Design. "The 2010 is a Mustang true to its bloodline, with impeccable proportions, honest shapes and beautiful surface language. It executes the best of Ford Mustang in a dramatic and modern way."
The Ford Mustang design team, led by Chief Designer Doug Gaffka and Design Manager George Saridakis, referenced classic Mustang design cues and developed a thoroughly modern interpretation, giving more "muscle" to the iconic car. The result is a more athletic-looking Ford Mustang with continuous, flowing lines emanating from highly sculpted surfaces.
This Pony is One Sinewy Steed
Look no further than Mustang's signature pony badge for the essence of the 2010 design. The badge, which is larger and more chiseled, sits proudly in the upper grille.
"Everything we tried to do with this car's new exterior design is represented in the new pony," said Gaffka. "It tells the whole story. It's athletic, aggressive and modern."
From the V6 to the Shelby GT500, the goal was to make each model appear even more sculpted than its predecessor. The result is a lineup of iconic cars that maintain their identity in a contemporary way. Each classic design element - the grille shape, the "hockey stick,' the hop up into the rear haunch, the quarter-glass window, the three-bar tail lamp, the center-mounted gas cap - is modernized in a way that lends the new car even more presence and character.
The aggressive look is enhanced by larger grille openings flanked by slimmer headlamps, which now incorporate integrated turn indicators.
"Modern styling utilizes all of our technical know-how combined with state-of-the-art componentry," Saridakis said. "Throughout this Ford Mustang, we've introduced modern twists like integrated technology, LED tail lamps and HID head lamps, efficient packaging and better proportions."
The team further enhanced the agile design by stripping away unnecessary clutter. That included minimizing overhangs, eliminating the rear key-hole cylinder, chamfering the rear corner and simplifying the pedestal spoilers to a more compact design. The antenna, previously on the front fender, is now much shorter and relocated to the rear of the 2010 Ford Mustang. The result is a clean, sporty design that looks smart and efficient.
The front end on all models is lower and appears wider with strong wheel arches pushing up and out of the muscular fenders. Dynamic character lines emerging from above the grille sweep rearward into a more powerful, sculptural hood, further expressing Mustang's potency.
The addition of lower front splitters adds to the sporting appearance but are also functional aerodynamic elements improving Mustang's fuel economy, downforce and overall performance. An athletic, sinewy design is emphasized by distinctive character lines that grow out of the main body, "as if the sheetmetal has been shrink-wrapped like a skin suit around the muscles and skeleton of the car's understructure," Saridakis said.
Echoing Mustangs of the past, the main side-character lines - the wind splitter and iconic hockey stick - return with contemporary execution.
The 2010 Mustang's surface forms and linework, particularly the dropping fender line running into the belt-line kick-up and rear haunch, give the impression that the car squats down slightly in an aggressive stance that gives it the appearance of even more muscularity.
The team worked to develop a more optimized wrap-around rear-end look as well. The accelerated taper to the side surfaces, truncated into chamfered corners at the rear, enhance Mustang's compact appearance while the new two-piece rear fascia amplifies the car's width and stance by visually reducing the car's height.
Another inherited and distinctly identifiable Ford Mustang cue comes in the form of the tri-bar tail lamps. The three individual red chambers, each lit sequentially by a single Luxion LED, are separated by two clear vertical back-up elements, ensuring the tri-bar look is recognized in lit or unlit conditions. The sequential illumination of each chamber is a unique and important characteristic of the 2010 Mustang's identity.
"Front to back, the 2010 Ford Mustang is thoroughly modern in its interpretations of the classic Mustang look," Gaffka said. "The proportions are timeless and magnificent. It is the tightest, most premium race horse we've ever done. And it begs to be driven - hard."
2010 FORD MUSTANG DELIVERS MORE REFINED RIDE
Thanks to Ford's extensive racing and special program initiatives, customers can look forward to a nimbler, more-responsive Ford Mustang.
Extensive improvements to the next-generation Ford Mustang, readily apparent on the exterior design and interior content and material upgrades, will be felt in the ride and handling of the 2010 model. Taking a cue from the successful Mustang Bullitt and Ford Racing vehicles, many of those enhancements are carried through the full Ford Mustang lineup.
Standard on all models is a three-link rear suspension with a panhard bar.
AdvanceTrac®, new for 2010, traction control and anti-lock brakes also are standard. AdvanceTrac uses sensors to detect and measure yaw, or side-to-side skidding conditions, by monitoring the vehicle's speed, throttle position and steering wheel angle. When AdvanceTrac senses wheel slippage, it reduces engine torque and applies the brakes as needed.
AdvanceTrac can be run on or off with the V6. In the GT, AdvanceTrac, can be run in on, off or Sport mode, which allows drivers to push it more while still retaining control.
"We adjusted the springs, stabilizer bars and shocks to better balance the ride, steering and handling for all models, which results in a more engaging driving experience," said Vehicle Engineering Manager Tom Barnes. "The 2010 Mustangs feel more controlled for steering and handling, yet retain a good ride balance."
Tires are increased by an inch across the Ford Mustang line, with 17-inch tires standard on the V6 and 18-inch tires standard on the V8. A 19-inch Pirelli Summer tire is late available as an option for those seeking higher performance.
The proven chassis from the Bullitt series serves as the base for the GT. A tower-to-tower brace pioneered on the Bullitt lends additional torsional and lateral stiffness to the chassis to improve cornering for those selecting the 19-inch tire.
"You're getting the best-handling, best-balanced Mustang ever as the base GT," said Chief Nameplate Engineer Paul Randle.
Design and engineering teams spent a lot of time honing the aerodynamics of the 2010 Ford Mustang, ensuring that both the aerodynamic drag and lift balance were improved for better overall efficiency.
"We've reduced the drag coefficient, which measures the ability of the Mustang to slip through the air, by 4 percent in the V6 models and 7 percent in the GT models," said Product Design Engineer Steve Parks. "In addition, we reduced the front aerodynamic lift for the 2010 Mustang by 37 percent for V6 models and 23 percent for GT models, which significantly improves steering feedback and driver confidence at higher speeds."
As always, extensive option packages are available for the 2010 Ford Mustang.
Options include:
GT Track Package I (manual only)
Performance front brake pads
3.73 axle ratio
Recalibrated AdvanceTrac®
GT Track Package II (manual only, late availability)
Performance front/rear brake pads
GT500 Sta-Bars and rear lower control arms
Retuned struts and shocks
19-inch Pirelli Summer tires
3.73 axle ratio with carbon plates in the differential
Recalibrated AdvanceTrac®, traction control and anti-lock brakes
Ford Mustang Warriors In Pink
Ford Motor Company, which has dedicated more than $95 million in cash and in-kind contributions for breast cancer education and research for 14 years, announces today that it is doubling its contribution to Susan G. Komen for the Cure each time it sells a 'Warriors in Pink' package for the 2009 Ford Mustang.
"Thanks to the tremendous response from our dealers and customers to the 2008 'Warriors in Pink' Mustang, we knew we needed to continue offering the package, and we're happy to be able to increase our support for the Cure at the same time," said Connie Fontaine, Ford Experiential Marketing manager.
Produced in a limited edition of 1,000 units, the Mustang with Warriors in Pink package was designed exclusively in support of Susan G. Komen Foundation for the Cure. New upgrades for the 2009 package are featured on the Ford display at the New York International Auto Show.
Available on the Mustang V-6 Premium Coupe and Convertible models, the Warriors in Pink package includes a unique grille and will add a pink ribbon and pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching.
Coupes also can be ordered with the all-new glass roof option. Three body colors will be available: Black, Brilliant Silver and Performance White.
Ford Warriors in Pink
Launched in 2006, the Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the everyday challenges of fighting breast cancer.
Ford's goal in 2008 is to donate more than $1 million for the Cure through these sales of the special Mustangs, Warriors in Pink apparel and other fundraising efforts.
The Warriors in Pink apparel collection for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. All apparel is available on www.fordcares.com, and 100 percent of net proceeds are donated to Komen for the Cure.
The limited-edition 2009 Ford Mustang with Warriors in Pink will be available through Ford dealers this summer.
Mustang is one of the greatest automotive sales success stories of all time. Nearly one out of every two sports cars sold in America is a Mustang, and the Mustang is also America's best-selling convertible.
The name Ford Mustang AV-X10 is trademarked by Ford Motor Company and symbolizes an AirVenture Xperimental project vehicle based on a 2010 Ford Mustang The "10" designation represents the model year of the Ford Mustang, plus the 10-millionth engine from the Romeo Engine Plant. The one-of-a-kind, fully-customized vehicle was created by a dedicated Ford team, including Ford Mustang Chief Designer Darrell Behmer, Design Manager George Saridakis and Ford Mustang Chief Nameplate Engineer Dave Pericak, and Senior Designers Robert Gelardi and Garen Nicoghosian.. The sale of the AV-X10 will highlight an evening of festivities at the EAA Gathering of Eagles at AirVenture on July 30.
The group that will directly benefit from the auction proceeds is EAA's Young Eagles, which has provided free introductory flights to nearly 1.3 million young people since 1992 while also teaching the value of hard work, personal responsibility and enhanced math and science skills.
"Ford Motor Company has been a committed partner of EAA throughout the years and especially during AirVenture, where Ford's support has brought value to those who make 'Oshkosh' the pinnacle of their aviation year," said Tom Poberezny, EAA chairman and president. "The generous creation of such specialty vehicles allows EAA to provide support to its valuable programs and dedicated members inspiring young people and building the future of flight."
In 2008, a specially built one-of-a-kind Ford Mustang named AV8R raised a record $500,000 for Young Eagles. "Although it will be hard to top the AV8R, the Ford team is committed to delivering another extraordinary vehicle of interest for all enthusiasts and collectors for EAA's Gathering of Eagles," said Edsel B Ford II, a member of Ford's Board of Directors.
The Ford Mustang AV-X10 "Dearborn Doll" is Build #1 of 1 and will be a collector's dream vehicle. The AV-X10 is based on a 2010 Ford Mustang GT with the glass roof option. From there the car takes on its one-of-a-kind personality. Ford Racing performance modifications (Supercharger, Handling Pack, tuned exhaust, and exhaust tips) help generate 550-horsepower from the aluminum block 4.6L 24-valve engine. The special racing Handling Pack optimizes the performance experience and lowers the ride height by 1-inch.
AV-X10's stunning design theme includes exclusive Satin Silver exterior paint with yellow nose cone and rear wing, 19" Shelby GT500 wheels in liquid silver with yellow propeller tips, and white gloss accents emphasizes the connection with the famous P-51 Mustang aircraft from WWII fame and other aircraft from this era. The "Dearborn Doll" nickname is displayed on the front quarter panels using pin-up graphics to enhance the authentic connection to the WWII era fighter planes. The all-glass roof includes a unique Air Force Star and Bar graphic treatment. The aviation inspired interior includes Bader "worn" leather, military khaki shaded, diamond tucked unique seat and door inserts. Ford Racing Pyrometer, Boost, and Fuel Pressure gauges, plus unique "Ground Speed" and AV-X10 cluster graphics complete the package.
Enhancing the value and allure of the vehicle, the Ford Mustang AV-X10 "Dearborn Doll" will also feature autographs from aviation legends and celebrities attending EAA AirVenture, which could include Harrison Ford, Edsel B. Ford II, Jack Roush, Carroll Shelby, and others. The vehicle will be on display at the Ford Hangar at EAA AirVenture Oshkosh beginning July 27.
Additionally, Ford and EAA will give AirVenture attendees the chance to win a 2010 Ford Mustang GT convertible and other cash prizes in a raffle, with proceeds benefiting the EAA Young Eagles program.
During EAA AirVenture, Ford will also be providing opportunities to ride in vehicles which span the past century and point to the future direction of Ford vehicles. AirVenture attendees can ride in one of several Model T's on site with members of the Model T Ford Club of America as well as participate in the 2011 Ford Fiesta Movement demo drive. Visitors to the Ford Hangar, in the heart of the EAA AirVenture campus, will be invited to experience the new 2010 Ford F-150 Raptor through an exciting simulator experience and test out Ford's latest features and technologies. Numerous interactive exhibits will also be available to demonstrate the latest Ford "Smart," "Quality," "Green," and "Safe" innovations. More than 50 vehicles will be on display combined with numerous activities to engage and educate visitors of all ages
.Ford Mustang
Muscle goes modern for 2010 as the Ford Mustang - America's favorite muscle car for 45 years straight - hits the streets with a new exterior design; new world-class interior featuring well-crafted materials and updated technology; and a V8 with even more horsepower and an even throatier signature Ford Mustang exhaust sound.
Combine those elements with the new Mustang's improved handling characteristics, more standard safety and technology features and its already-strong safety and quality performance and reputation, and it's easy to see how the muscle car known around the world delivers on the promise of fast, fun and affordable performance for a whole new era.
"More than 9 million customers have made Ford Mustang one of the world's most beloved automotive and cultural icons," said Mark Fields, Ford's president of The Americas. "Making sure this modern legend lives up to their expectations has been a driving force for the team, which went to great lengths - gathering customer input everywhere from race tracks to Main Streets in cities throughout the U.S. - working to create the best Ford Mustang ever."
For 2010, the team delivered. "The new Ford Mustang marks new levels of both power and refinement," said Paul Randle, Mustang chief engineer. "We've designed and engineered this to be the next classic Mustang that everyone talks about for years and years."
In true Ford Mustang tradition, there is a "steed for every need." At launch, customers can choose from a V6 or V8 with their choice of coupe, convertible or innovative glass roof, plus several new options and features delivering the opportunity for customers to personalize their cleaner, meaner-looking Mustangs.
"The best Mustangs have always been the ones that connect young America with the spirit of the times - and the 2010 does exactly that," said J Mays, Ford's group vice president of Design. "The new Ford Mustang is close to the magnetic center of the original, fully loaded with the swagger you'd expect, but with modern refinement and attention to detail like you've never seen in a muscle car."
It starts with the more aggressive grille, punctuated with the first new Mustang emblem since the car's introduction in 1964. Both the V6 and GT have brand-new sculptured front-end designs unique to each model. The headlamps and turn indicators, now integrated into one unit, are modern interpretations inspired by the 1970 Ford Mustang. On the V6, the fog lamps are located on the lower fascia, while on the GT, the fog lamps are again located in the upper grille - but are smaller than the outgoing model, similar to the original lamps of the 1967-68 models that inspired them.
"We understand Mustang's heritage and iconic status it has in the world and as a symbol of Americana," said Peter Horbury, executive director of Design, The Americas. "We wanted to create a face that is more muscular but unquestionably, unequivocally Ford Mustang and carry that spirit through to the entire car."
The exterior sheet metal, except for the fast-back roofline, is all new for 2010. At the front, the new headlamps, lower fascias, fenders and grille are capped by a powerdome hood that adds to the muscular appearance while functionally allowing for enhanced air cooling of the engine.
Mustang's washer-fluid nozzles are tucked into the cowl, while the antenna has been moved to the rear, both of which create a cleaner appearance while also reducing wind noise.
Front rear fenders feature taut, sculptured wheel flares, like a tight skin stretched over the wheels. A classic spear character line on the doors leads to a modern indication of "hip" rear fenders. "It helps give the car aggressive, forward direction, like it's ready to jump," said Doug Gaffka, Ford Mustang chief designer.
The rear end design features aggressively angled rear corners, a sculptured decklid and prominent rear badge. A rear-view camera incorporated into the spoiler is available on some models.
A notable new tail lamp design features three LED bulbs firing sequentially from the inside for turn indication. The sequential bulbs were a distinct Ford Mustang feature in the '60s and comeback to the 2010 for the first time since then. Locating the reverse lamps vertically creates a modern version of the Ford classic three-lens taillamp.
The best of new, heritage
Cleverly combining modern technology with Ford Mustang heritage is a signature of the 2010 model, in terms of both design and engineering.
"All of the Bullitt elements are the base foundation of the GT," said Randle, noting engine and chassis improvements. "We also applied some improvements gained from Ford Mustang racing. We're learning constantly and always giving that to the customer on the base car."
The wheel-and-tire combinations are 1 inch bigger across the board, ranging from 17 to 19 inches, which helps improve handling and braking. The shocks have been retuned on all models as well.
"We adjusted the springs, stabilizer bars and shocks to better balance the ride, steering and handling for all models, which results in a more engaging driving experience," adds Mustang Vehicle Engineering manager Tom Barnes. "The 2010 Mustangs feel more controlled for steering and handling, yet retain a good ride balance."
The 2010 Ford Mustang 4.6-liter V8 benefits from innovations from the popular Ford Mustang Bullitt model. Power has increased to 315 horsepower.
"It runs on regular gasoline, but if you put in premium it has adaptive calibration that will give you even better mid-range torque," Barnes said, adding that Easy Fuel™, Ford's innovative capless fuel system, is standard on all models.
"It's an upgrade to the most-robust, most-accessorized engine in the marketplace today," Randle added. "No one has the reliability, no one has the upgraded options. This is a fantastic engine, proven on the race track, the drag strip and on the highway."
AdvanceTrac™ Electronic Stability Control (ESC) is now standard and complements Mustang's all-speed traction control and anti-lock braking system (ABS).
"It gives a driver a little more confidence that in any type of condition the car will maintain what they want it to do," Barnes said. "The 2010 Ford Mustang improves ride quality and maintains world-class steering and handling."
In addition to all of the design and driving dynamics improvements, the 2010 Ford Mustang is engineered to maintain its top government safety ratings. Standard safety equipment includes: dual stage front driver and passenger air bags; front seat-mounted side air bags; and, Ford's Personal Safety System.
Interior leads in design, materials, content and comfort
Like the exterior, the interior design is all new with world-class materials and execution.
The powerful new one-piece instrument panel design is crafted in seamless soft-touch TPO (Thermoplastic Olefin) skin fully encompassing available genuine aluminum-finish panels. Mustang's chromed-ringed gauges and dual-vane air register vents are precisely crafted and positioned.
"That's the difference between good enough and exceptional," said Gary Morales, Interior Design manager. "We wouldn't accept anything less than leadership design and world-class craftsmanship."
The instrument panel and console flow as one shape, another strong connection to Ford Mustang heritage. The seats and arm rests have softer materials with high-quality stitching.
The new center stack design adds the latest version of Ford SYNC™, with new features 911 Assist and Vehicle Health Report. Drivers also can customize their ambient and instrument lighting through the My Color™ system, which features 125 color options.
"The centerstack is quite progressive. The electronic finish panel containing the audio and climate control buttons and knobs are integrated into the finish panel," said Kim Zielinski, Mustang Instrument Panel engineer, 2010 Mustang. "I believe the customers will really like the new look."
In addition to the improvements in technology and comfort, drivers will notice a quieter ride. "It's much more vault-like," Barnes said. "But we maintained the signature Ford Mustang sound."
The upgraded instrument panel along with new sound deadeners added to select areas helped improve interior quietness, especially at high speeds or on rough roads. All the better to hear that famous Ford Mustang roar.
With a completely redone exterior that echoes the classic Mustang designs of the past, an interior featuring world-class materials, numerous technology upgrades and an improved driving experience, the 2010 Ford Mustang is poised to become the latest classic in the proud line of Ford's iconic American muscle car.
"The 2010 Mustang is drop-dead gorgeous," Randle said. "This car marks the best efforts of 45 years of passion and enthusiasm among the best designers, engineers and manufacturing experts in the business, and we can't wait for everyone to see it and start driving it."
The 2010 Ford Mustang will be built at the Auto Alliance International Plant in Flat Rock, Mich.
2010 FORD MUSTANG: MORE MUSCULAR, MODERN
More muscle. More motion. More Mustang. All of that comes standard on Ford's 2010 Mustang - which reflects a new design inside and out.
"Leaders lead, and that's what we continue to do with this American icon," said J Mays, group vice president of Design. "The 2010 is a Mustang true to its bloodline, with impeccable proportions, honest shapes and beautiful surface language. It executes the best of Ford Mustang in a dramatic and modern way."
The Ford Mustang design team, led by Chief Designer Doug Gaffka and Design Manager George Saridakis, referenced classic Mustang design cues and developed a thoroughly modern interpretation, giving more "muscle" to the iconic car. The result is a more athletic-looking Ford Mustang with continuous, flowing lines emanating from highly sculpted surfaces.
This Pony is One Sinewy Steed
Look no further than Mustang's signature pony badge for the essence of the 2010 design. The badge, which is larger and more chiseled, sits proudly in the upper grille.
"Everything we tried to do with this car's new exterior design is represented in the new pony," said Gaffka. "It tells the whole story. It's athletic, aggressive and modern."
From the V6 to the Shelby GT500, the goal was to make each model appear even more sculpted than its predecessor. The result is a lineup of iconic cars that maintain their identity in a contemporary way. Each classic design element - the grille shape, the "hockey stick,' the hop up into the rear haunch, the quarter-glass window, the three-bar tail lamp, the center-mounted gas cap - is modernized in a way that lends the new car even more presence and character.
The aggressive look is enhanced by larger grille openings flanked by slimmer headlamps, which now incorporate integrated turn indicators.
"Modern styling utilizes all of our technical know-how combined with state-of-the-art componentry," Saridakis said. "Throughout this Ford Mustang, we've introduced modern twists like integrated technology, LED tail lamps and HID head lamps, efficient packaging and better proportions."
The team further enhanced the agile design by stripping away unnecessary clutter. That included minimizing overhangs, eliminating the rear key-hole cylinder, chamfering the rear corner and simplifying the pedestal spoilers to a more compact design. The antenna, previously on the front fender, is now much shorter and relocated to the rear of the 2010 Ford Mustang. The result is a clean, sporty design that looks smart and efficient.
The front end on all models is lower and appears wider with strong wheel arches pushing up and out of the muscular fenders. Dynamic character lines emerging from above the grille sweep rearward into a more powerful, sculptural hood, further expressing Mustang's potency.
The addition of lower front splitters adds to the sporting appearance but are also functional aerodynamic elements improving Mustang's fuel economy, downforce and overall performance. An athletic, sinewy design is emphasized by distinctive character lines that grow out of the main body, "as if the sheetmetal has been shrink-wrapped like a skin suit around the muscles and skeleton of the car's understructure," Saridakis said.
Echoing Mustangs of the past, the main side-character lines - the wind splitter and iconic hockey stick - return with contemporary execution.
The 2010 Mustang's surface forms and linework, particularly the dropping fender line running into the belt-line kick-up and rear haunch, give the impression that the car squats down slightly in an aggressive stance that gives it the appearance of even more muscularity.
The team worked to develop a more optimized wrap-around rear-end look as well. The accelerated taper to the side surfaces, truncated into chamfered corners at the rear, enhance Mustang's compact appearance while the new two-piece rear fascia amplifies the car's width and stance by visually reducing the car's height.
Another inherited and distinctly identifiable Ford Mustang cue comes in the form of the tri-bar tail lamps. The three individual red chambers, each lit sequentially by a single Luxion LED, are separated by two clear vertical back-up elements, ensuring the tri-bar look is recognized in lit or unlit conditions. The sequential illumination of each chamber is a unique and important characteristic of the 2010 Mustang's identity.
"Front to back, the 2010 Ford Mustang is thoroughly modern in its interpretations of the classic Mustang look," Gaffka said. "The proportions are timeless and magnificent. It is the tightest, most premium race horse we've ever done. And it begs to be driven - hard."
2010 FORD MUSTANG DELIVERS MORE REFINED RIDE
Thanks to Ford's extensive racing and special program initiatives, customers can look forward to a nimbler, more-responsive Ford Mustang.
Extensive improvements to the next-generation Ford Mustang, readily apparent on the exterior design and interior content and material upgrades, will be felt in the ride and handling of the 2010 model. Taking a cue from the successful Mustang Bullitt and Ford Racing vehicles, many of those enhancements are carried through the full Ford Mustang lineup.
Standard on all models is a three-link rear suspension with a panhard bar.
AdvanceTrac®, new for 2010, traction control and anti-lock brakes also are standard. AdvanceTrac uses sensors to detect and measure yaw, or side-to-side skidding conditions, by monitoring the vehicle's speed, throttle position and steering wheel angle. When AdvanceTrac senses wheel slippage, it reduces engine torque and applies the brakes as needed.
AdvanceTrac can be run on or off with the V6. In the GT, AdvanceTrac, can be run in on, off or Sport mode, which allows drivers to push it more while still retaining control.
"We adjusted the springs, stabilizer bars and shocks to better balance the ride, steering and handling for all models, which results in a more engaging driving experience," said Vehicle Engineering Manager Tom Barnes. "The 2010 Mustangs feel more controlled for steering and handling, yet retain a good ride balance."
Tires are increased by an inch across the Ford Mustang line, with 17-inch tires standard on the V6 and 18-inch tires standard on the V8. A 19-inch Pirelli Summer tire is late available as an option for those seeking higher performance.
The proven chassis from the Bullitt series serves as the base for the GT. A tower-to-tower brace pioneered on the Bullitt lends additional torsional and lateral stiffness to the chassis to improve cornering for those selecting the 19-inch tire.
"You're getting the best-handling, best-balanced Mustang ever as the base GT," said Chief Nameplate Engineer Paul Randle.
Design and engineering teams spent a lot of time honing the aerodynamics of the 2010 Ford Mustang, ensuring that both the aerodynamic drag and lift balance were improved for better overall efficiency.
"We've reduced the drag coefficient, which measures the ability of the Mustang to slip through the air, by 4 percent in the V6 models and 7 percent in the GT models," said Product Design Engineer Steve Parks. "In addition, we reduced the front aerodynamic lift for the 2010 Mustang by 37 percent for V6 models and 23 percent for GT models, which significantly improves steering feedback and driver confidence at higher speeds."
As always, extensive option packages are available for the 2010 Ford Mustang.
Options include:
GT Track Package I (manual only)
Performance front brake pads
3.73 axle ratio
Recalibrated AdvanceTrac®
GT Track Package II (manual only, late availability)
Performance front/rear brake pads
GT500 Sta-Bars and rear lower control arms
Retuned struts and shocks
19-inch Pirelli Summer tires
3.73 axle ratio with carbon plates in the differential
Recalibrated AdvanceTrac®, traction control and anti-lock brakes
Ford Mustang Warriors In Pink
Ford Motor Company, which has dedicated more than $95 million in cash and in-kind contributions for breast cancer education and research for 14 years, announces today that it is doubling its contribution to Susan G. Komen for the Cure each time it sells a 'Warriors in Pink' package for the 2009 Ford Mustang.
"Thanks to the tremendous response from our dealers and customers to the 2008 'Warriors in Pink' Mustang, we knew we needed to continue offering the package, and we're happy to be able to increase our support for the Cure at the same time," said Connie Fontaine, Ford Experiential Marketing manager.
Produced in a limited edition of 1,000 units, the Mustang with Warriors in Pink package was designed exclusively in support of Susan G. Komen Foundation for the Cure. New upgrades for the 2009 package are featured on the Ford display at the New York International Auto Show.
Available on the Mustang V-6 Premium Coupe and Convertible models, the Warriors in Pink package includes a unique grille and will add a pink ribbon and pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching.
Coupes also can be ordered with the all-new glass roof option. Three body colors will be available: Black, Brilliant Silver and Performance White.
Ford Warriors in Pink
Launched in 2006, the Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the everyday challenges of fighting breast cancer.
Ford's goal in 2008 is to donate more than $1 million for the Cure through these sales of the special Mustangs, Warriors in Pink apparel and other fundraising efforts.
The Warriors in Pink apparel collection for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. All apparel is available on www.fordcares.com, and 100 percent of net proceeds are donated to Komen for the Cure.
The limited-edition 2009 Ford Mustang with Warriors in Pink will be available through Ford dealers this summer.
Mustang is one of the greatest automotive sales success stories of all time. Nearly one out of every two sports cars sold in America is a Mustang, and the Mustang is also America's best-selling convertible.
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